AEJ

CORPORATE
Climate Solutions - International

Brand Design, Brand World Design , Web Design

ayanaelizabeth.com
getitright.earth

THE BRAND CHALLENGE

‘I am a marine biologist, policy expert, writer, and teacher working to help create the best possible climate future. As co-founder of Urban Ocean Lab, Roux Distinguished Scholar at Bowdoin College, and co-editor of the bestselling climate anthology All We Can Save, I have just written a new book called What If We Get It Right? It maps an inspiring landscape of possible climate futures with clear-eyed essays, vibrant interviews, data, poetry, and art.

For my up and coming book launch, I need distinct yet cohesive online presences for myself and for my new book. Not only this, I need help with The Climate Variety Show book launch event. – Each requires different but harmonious visuals. I need a new design system to enable a powerful expansion for my next chapter.’

THE BOLD
DESIGN SOLUTION

What at first seemed like a relatively small phased design job turned into a design partnership that spanned all aspects of Ayana's world.

We began by creating distinct but cohesive brands and websites for both Ayana herself and her New York Times bestselling book What If We Get It Right? – each with their own visual identity while maintaining brand harmony. But as we rocketed into the book launch, the project rapidly evolved.

We enhanced the websites as we went, adapting and expanding them in real-time to support the growing momentum around the book. Not to mention the ever growing podcast!

Then together we created the design for The Climate Variety Show – a full book launch experience complete with takeaway collateral that brought Ayana's climate optimism to life in physical form.

Lucky enough to experience the LA show firsthand – I witnessed how the design work translated into a powerful, celebration of climate solutions that perfectly captured Ayana's vision of acting as if we love the future.

This small website project became an ongoing design partnership. We continue to collaborate on other projects in Ayana's wheelhouse across multiple touchpoints and platforms, supporting her mission to help create the best possible climate future!