FORSITE

CORPORATE & COMMUNICATION
Geospatial Intelligence - Canada & USA

Brand Strategy, Brand World Design
*Design Hungry in collaboration with cid erbrand.co

THE BRAND CHALLENGE

‘We are merging a number of industry-leading geospatial companies — into a single, unified force. Between us we have decades of experience, 50+ aircraft, 125+ analysts, and proprietary AI models. The problem? Nobody knows it.

We operate across forestry, wildfire, risk management and beyond — combining cutting-edge aerial technology with boots-on-the-ground expertise. But our brands are fragmented, our story untold, and our potential unrealised.

We need a brand that reflects who we truly are: the most powerful geospatial intelligence company in the country. Build us something worthy of that ambition.’

THE INTELLIGENT
DESIGN SOLUTION

The name says it all. Forsite — foresight meets geospatial — captures exactly what this company does: seeing what's next, grounded in the places that matter.

The core brand idea: The Power of Perspective.

The ability to zoom from individual tree to entire landscape. From ground truth to aerial view. From present conditions to predictive foresight. Not just data — dimensional understanding.

The Forsite icon — constructed from precise pixel squares with carefully considered curved edges — is both technical craft and a symbol of elevated vantage. Built to work from aircraft livery to app icons.

The architecture follows suit. Forsite isn't one brand, it's an ecosystem: each product suite gets its own dedicated colour palette for instant navigation, unified by stylised versions of the Forsite icon, each one taking on elements from each suite. Unmistakably Forsite.