POWER YOGA
LIFESTYLE
Yoga Studio’s - USA
Strategy, Brand Design, Brand World Design , Web Design
*Design Hungry in collaboration with conbriobrands.com
THE BRAND CHALLENGE
‘At Bozeman Power Yoga we've developed a method that works incredibly well and locally we're killing it! Our mantra ‘all you need is you’ carries through everything we do. We've built an incredible community where all levels practice together in heated rooms, moving to juiced up music while challenging ourselves mentally and physically to attain optimal wellness.
Now we're ready to license this proven approach so new studio owners can be set up for success using our playbook. But we launched with bubble gum and duct tape, survived the pandemic, and we've been so busy ever since that we haven't taken the time to pour love into our brand. Help us! We need a new brand strategy and visual identity to enable a powerful expansion for the next chapter.’
THE FLEXIBLE
DESIGN SOLUTION
We evolved the original ‘bubble gum and duct tape’ brand, careful not to alienate the existing customers from the already extremely popular Power Yoga brand.
We simplified the messaging and design but amplified the heritage, making the brand feel more inclusive and evocative of Power Yoga itself and of the place it was born – Bozeman, Montana.
When it came to the design we refined all iconography, typography and photography styling. In doing so, we created a bold and powerful design system.
Intensifying the colour palette is suggestive of the studio environment; ‘heated and humidified, specifically designed to make you sweat.’ This evolution transformed the original subdued brand into a brand that packs a punch.
Most importantly, we helped the team create a flexible design solution with a comprehensive kit of parts that new licensees would be able to take and run with. This scalable brand system ensures every Power Yoga studio can maintain brand consistency while adapting to their local community, setting them up for a powerful success from day one.
IN CASE YOU WERE WONDERING
IN CASE YOU WERE WONDERING
BEFORE
AFTER
WHAT OUR POWERFUL CLIENT SAID…
Holly is smart, fun, and such a pleasure to work with. From brand identity to marketing templates, she designed exactly what we needed. She has a real gift for creating visual identities—her use of design, fonts, colors, and styles perfectly captured and represented our brand across every touchpoint.
Jackie - Founder & Instructor
poweryogastudios.com