CORPORATE
Live Entertainment - APAC

Brand Design, Brand World Design
*Design Hungry in collaboration with whitepony.co

TRIANGLE

THE BRAND CHALLENGE

‘We set out to become an end-to-end Live Entertainment partner for artists touring Asia Pacific. Asia and Australia are run as a series of isolated markets, when really they can be one touring region.

We want to fund, operate, and promote tours across 9+ countries as a single, one-stop shop — something no one else in the region is doing. We need a brand that can carry that ambition: a simple icon, a literal signal that is recognisable even before you read the name. We need a brand as confident and as connected as the entertainment region we're building.’

WEB DESIGN BY WHITE PONY

▼
▼
▼

THE UNIFIED
DESIGN SOLUTION

We took Triangle's ambition literally. The name itself pointed to the answer: a triangle read instantly, everywhere, without translation — the same way a road sign does. So we built the mark as a literal signal — bold, geometric, unmistakable at a glance, doing its job before anyone reads the word "Triangle" at all.

The triangle also carries the idea of the business itself — a region built by connecting points. Where the old model treated Countries within Asia Pacific as separate, fragmented markets, the mark holds them together as one shape, one system, one route.

We built the identity to work at the scale the business was operating at — confident enough to sit next to Live Nation, agile enough for a founder-led team moving fast across 18 cities and 9 countries.

A flexible identity system, not just a logo: one that could flex across artist decks, investor materials, and market-facing campaigns while staying instantly recognisable as Triangle in every context.